Kebab Nation Franchise Business for Sale in Caroline Springs, VIC 3023

Kebab Nation was founded by husband-and-wife power team Tony and Amy after being made aware of the popularity of HSPs by Cousin Fred. The company opened its first store in Melbourne, Watsonia in 2017. The founders identified a gap in the market for a nationally recognised kebab brand that could deliver high-quality standards in food, presentation, cleanliness and service.

Mission and Vision

The company's mission is to build a world-class united team, which consistently serves delicious food and provides exceptional customer service, in our clean and vibrant kebab and grill houses.

Kebab Nation's vision is to be the global brand of choice by all consumers, where quality is our focus.

Business Philosophy and Approach

Kebab Nation was established to address the need for quality in the kebab industry. The founders recognised that the typical kebab shop environment was associated with greasy, low-quality, and impersonal image and sought to create something completely different. The company positions itself as redefining the kebab shop experience by setting high standards with premium ingredients prepared with care.

The business operates on the principle that quality is non-negotiable, using only premium cuts of meat and fresh, top-quality ingredients. The company maintains that customers can see and taste the difference in their products compared to traditional kebab shops.

Core Values

Kebab Nation operates according to five core values that guide their aspirations, behaviours and actions:

• Partnership based on transparency, trust, and respect
• Commitment to excellence, innovation, and growth
• Having the mindset of working and winning together
• Culture based on inspiration, passion, and unity
• Believe in people and inspire to change lives

The company emphasises its role as a community hub, with friendly customer service and welcoming, bright interior spaces at the centre of local communities as a place to refuel and reunite.

Kebab Nation operates as a premium fast-casual restaurant specialising in three main product categories:

• Kebabs: Including Original Kebab, Shish Kebab, Falafel Wrap, Chicken Nation Kebab, Kafta Wrap, and Open Kebab varieties
• HSPs (Halal Snack Packs): Multi-layered combination of hot crispy chips, cheese melted to perfection, choice of meat off the spit, and drizzled in sauces
• Meals and Sides: Comprehensive range including Original Meal, BBQ Shish Meal, Falafel Meal, Family Meal, Chicken with Rice, Kids Meal, salads, plates, and various sides

Premium Quality Standards Quality is non-negotiable at Kebab Nation, with several key differentiators:

• Premium cuts of meat only: Unlike most other kebab shops, we only use premium cuts of meat
• 100% real meat: All products made with genuine meat rather than processed alternatives
• Fresh, top-quality ingredients: We buy the best produce in the market and will never compromise on our quality
• House-made products: Most products including our traditional tabouli, golden fluffy falafels and a selection of dips and sauces are made in-house
• Signature house-made sauces: Proprietary recipes developed for maximum flavour and operational efficiency

Customer Experience Focus

The franchise emphasises a complete dining experience beyond just food quality:

• Outstanding customer service: What sets Kebab Nation apart from any other Kebab shop
• Welcoming, bright interior spaces: Designed as community gathering places
• Friendly customer service: It all starts with a welcoming smile, and the way we greet and treat our guests
• Biodegradable packaging: Meeting sustainability commitments to benefit communities and local environments
• Delivery service: Available for customers to enjoy the experience at home or workplace

Royalty Fees

Kebab Nation franchisees pay 8% royalty fees to be part of the network. These ongoing fees provide access to:

• Incredible brand and operations systems
• Marketing and support teams
• Comprehensive business support structure
• Dedicated Operations Manager assistance

Initial Training Programme

Kebab Nation provides a comprehensive training programme covering all aspects of running a successful franchise operation. The training system covers fundamentals of running a successful Kebab Nation business, building upon franchisees' prior experience and skill set.

Training duration for a new store opening is a minimum of 3 months, including training for both the franchisee and all new staff. The programme includes:

• Pre-store opening (including training and preparation)
• Soft Opening (1 week)
• Additional Support Week (1 week)

The training covers multiple operational areas including how to build kebabs and assemble HSPs, safety and people management, marketing, food preparation, meat cutting, and customer service procedures.

Ongoing Operational Support

Franchisees receive dedicated operational assistance through a dedicated Operations Manager who provides both remote support and scheduled on-site visits. The operations team helps franchisees get their business started and continues working with them to ensure optimal performance.

Franchisees have access to comprehensive training materials to help ensure all team members understand Kebab Nation procedures. The franchise owner and store manager receive training in every aspect of running the business, whilst additional staff are trained according to their specific responsibilities.

Marketing and Brand Support

Kebab Nation's marketing team manages all major national campaigns, digital advertising, promotions, new product development, and point-of-sale materials. All marketing initiatives focus on bringing new customers to stores and encouraging repeat visits.

The franchisor hosts major social media pages for the brand and provides posting guidelines for franchisees' self-managed local pages. Franchisees are encouraged to engage with their local community through marketing initiatives suited to their area.

Comprehensive Business Support

Being part of Kebab Nation means franchisees are supported 100% of the way and have access to management training and network conferences. The support structure includes tools and resources to help franchisees grow and operate their businesses effectively.

Franchisees also have the opportunity to attend management training sessions and network conferences as part of the ongoing support framework.

Personal Attributes and Mindset

Kebab Nation seeks like-minded, ambitious partners who demonstrate specific personal qualities essential for success. Franchisees must be customer focused - individuals who not only want to make money but are willing to dedicate themselves to ensuring every kebab and HSP is served with a friendly smile and made with care. Candidates need to be great communicators who can foster relationships within their communities.

The brand prioritises partners who are team and people orientated - those who love what they do and are passionate about working as a team. Teamwork, respect, and loyalty define the Kebab Nation team culture, with a focus on working together and changing lives as their formula for success.

Quality and Standards Commitment

Franchisees must demonstrate an unwavering commitment to quality as the number one priority. Partners must be committed to using high-quality ingredients and ordering from preferred local suppliers that meet Kebab Nation's standards. This dedication to quality sets the brand apart from other neighbourhood kebab shops that put cost-cutting before quality.

Successful candidates must be able to follow world-class systems to precision and train their teams on the correct procedures to ensure only top quality is achieved consistently.

Experience and Background Requirements

No food industry experience is required to become a Kebab Nation franchisee. The comprehensive training programme will train candidates on every aspect of the business, followed by two weeks of opening support. The training system builds upon prior experience and skill sets, regardless of industry background.